Education program 6B03214 - «Public Relations»

 

 

EDUCATION PROGRAM

  

Catalog of elective disciplines for innovative educational programs 6В03214 - "Public Relations"/Admission 2020

 

Catalog of elective disciplines for innovative educational programs 6В03214 - "Public Relations"/Admission 2019

 

Catalog of elective disciplines for innovative educational programs 5B051400 - "Public Relations"/Admission 2018

 

Catalog of elective disciplines for innovative educational programs 5B051400 - "Public Relations"/Admission 2017

 

Catalog of elective disciplines for innovative educational programs 5B051400 - "Public Relations"/Admission 2016

 

 

Expert opinion on the curriculum and catalog of elective disciplines of the educational program "Public Relations"

 

 

6B03214  - «Public Relations»/Admission 2020

 

6B03214  - «Public Relations»/Admission 2019

 

5B051400  - «Public Relations»/Admission 2018

 

5B051400 - «Public Relations»/Admission 2017

 

5B051400  - «Public Relations»/Admission 2016

 

 

Expert opinion on the educational program 6B03214 - "Public Relations"

 

 

Development program Educational program 6В03214 - "Public Relations"

 

 

Price list of one-on-one training programs

 

 

Program Level: Bachelor program

Standard period of study: 4 years

Review frequency:  4 years  

Awarded degree:  Bachelor of Social Science

Qualification level: 6 ҰБШ, 6 ЕБШ 6 НРК, 6 ЕРК / 6 NQF, 6 EQF 

 

The Passport of Education Program

 

 Application area

 The educational program is designed for the training of cadres - bachelors in the field of public relations and creative workers for the media.

The code and name of education program

 6B03214 - «Public Relations»

The regulatory and legal support

Law of the Republic of Kazakhstan «On Education»

State Educational Establishment of Higher Education (23.08.2012, No. 1080), TUP of 05.07.2016); national framework of qualifications, normative methodological documents of the Ministry of Education and Science of the Republic of Kazakhstan.

Profile map of education program

Objective of EP

 the development of students' personal qualities, the formation of general cultural and professional competencies in accordance with the requirements of the labor market and employers, standards and requirements in the field of mass communication.

The concept of education program

The educational program regulates the goals, results, content, conditions and technologies for the implementation of the educational process, the evaluation of the quality of the graduate's preparation in this area of training, and includes materials that ensure the quality of training for trainees and the implementation of appropriate educational technology.

Graduate Qualification Characteristics

Awarded degree:

 Bachelor of Social Science

List of a specialist’s positions

manager and agent or public relations;

- Public Relations Specialist in Government and Commercial Structures;

- Corporate Communications Specialist;

- Media Relations;

information analyst;

- press secretary and speechwriter;

- image maker;

- crisis manager;

- specialist or employee in the field of media and communications of various industries and forms of ownership.

The area of professional activity

 PR service and PR management, PR agencies and departments, press services and centers, communication departments, related information and communication fields (media, publishing houses, advertising agencies, etc.).

The object of professional activity

government bodies, mass media, press services and centers, national companies (quasi-public sector), small, medium and large enterprises, own business, analytical centers of organizations.

Functions of professional activity

 information support for the activities of government bodies, various structures, individual social groups and personalities; Public Relations; internal communication; image and reputation activity; analytical work on promotion in the market, branding.

Types of professional activity

·         information and creative;

·        industrial and technological;

·         project-analytical;

·       organizational and managerial;

·        social and organizational;

·        entrepreneurial activity.